Letsinnovate
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About us

A senior team with real-world judgment.

We are not a team of analysts reading reports. We are professionals with real industry experience who connect what your company needs with what AI can do today — and back every recommendation with evidence.

The team

Javier González

Javier González

Founder & Managing Partner

More than 20 years of industrial experience in business strategy and corporate and open innovation, connecting business challenges with practical technology solutions.

Agustín Becker

Agustín Becker

Innovation Consultant

Specialist in technology, sustainability and governance, and in structuring initiatives that turn strategic priorities into executable projects.

Iván Júdez

Iván Júdez

Artificial Intelligence Engineer

AI applied to industry: LLMs, RAG and computer vision. He builds solutions adapted to business processes — systems that scale the analysis without replacing judgment.

Grupo LETS

The partners leading the group’s other verticals.

José María Baños

José María Baños

Partner · letslaw

Silvia Altieri

Silvia Altieri

Partner · letsfinance

Victor Moran

Victor Moran

Partner · letsadvisory

Jesús Álvarez Miranda

Jesús Álvarez Miranda

Partner · letsgrowth

Why Letsinnovate

What makes us different.

  • 01 Process first

    We understand the business process before recommending technology.

  • 02 Vendor-neutral

    We are not tied to any AI platform.

  • 03 Senior team

    Projects are led by experienced professionals.

  • 04 Evidence before investment

    We test ideas before asking you to scale them.

  • 05 Implementation support

    We do not stop at recommendations.

  • 06 Knowledge transfer

    Documentation and learning stay with you.

  • 07 Honest recommendations

    If AI is not the right solution, we say so.

Where we come from

Ten years running innovation from inside a large industrial company.

That experience is the foundation. Our model is what we built on top of it: fewer programs, more decisions.

Letsinnovate is one of the five divisions of Grupo LETS.

  • letslaw Tech & financial law
  • letsfinance Finance & innovation
  • letsinnovate Strategy & innovation You are here
  • letsadvisory Tax, accounting & payroll
  • letsgrowth Growth & marketing

When a technology decision involves legal, financial or tax questions, you have a whole group behind you.

How we work

From operational friction to an implementable opportunity.

  1. 01 / 06

    Operational assessment

    We map processes, repetitive tasks, information sources and decisions that currently consume excessive time or depend on fragmented knowledge.

  2. 02 / 06

    Opportunity mapping

    We translate the friction we found into specific opportunities for AI, automation, data, digital tools or process redesign.

  3. 03 / 06

    Prioritization

    We compare opportunities by potential impact, cost, feasibility, risk, implementation time and employee adoption.

  4. 04 / 06

    Technology scouting

    We identify and assess platforms, providers, startups and internal development according to your company’s actual needs and limitations.

  5. 05 / 06

    Business case

    We define expected benefits, costs, risks, responsibilities, success metrics and the evidence required to make the investment decision.

  6. 06 / 06

    Pilot and roadmap

    We design a controlled pilot and a practical roadmap for integrating the solution into your processes, systems and teams.

Where we work Industrial and B2B companies with complex operations: manufacturing, construction, logistics, energy, water and B2B services. See the six industries →